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1539
- Parade at 1542
- Henry VIII introduces large
‘kettledrums’. 1600’s 1610
- First drum march performed
for Prince Harry. 1660
- Kettledrums in general use
by the English Army. 1700’s 1742
- References to side or snare
drums made in the Regiment of Footguards. 1817
- Henry Potter & Co established
by Samuel Potter in 1819 - Barnett Samuel born in 1832 - The company that would become Barnett Samuel & Sons established. 1838 - Samuel Potter dies, his son Henry takes over the business and relocates
to 1856 - John E. Dallas born. 1884 - Arthur Octavius Windsor begins instrument
manufacturing. 1887 - Arthur Windsor establishes an instrument factory in c.1852
– Hawkes & Sons ( 1859
- George Potter, son of Henry
Potter establishes George Potter & Co in 1872
- Barnett Samuel & Son
established in 1873
- John E. Dallas begins instrument
manufacture in 1875
- John E. Dallas moves to 415
The Strand, 1876
- Henry Potter dies. 1878
- Barnett Samuel & Sons
moved to 1882
- Barnett Samuel dies. 1892
- Arthur Windsor forms Windsor
& Taylor with Arthur J Taylor in March. 1900’s 1901 - Arthur Taylor leaves Windsor & Taylor and the company is renamed
Arthur O. Windsor. Barnett Samuel & Son is incorporated
as a Limited company and opens it’s own piano factory in 1905 – John Grey & Sons Drums launched by Barnet Samuel & Sons Ltd. Deans & Son makers of Beverley
Drums begin operations. 1906
- John E. Dallas becomes John
E. Dallas & Sons. 1914
- JE Dallas & Sons moves
to 202 High Holborn, 1918
- Henry Potter & Co bought
by George Potter & Co. 1919
- Rose Brothers established
on 1920’s 1920 - A. V. Morris joins Rose Brothers in October and company name is changed
to Rose, Morris & Co. 1921
- John E. Dallas dies,
JE Dallas & Sons becomes a private limited company in August. 1922 – Premier Drums founded on 22nd October by Albert Della-Porta and George Smith. Production begins in a basement in
1924
– Fred Della-Porta joins Premier. Premier
factory moves to 1925 – Premier cease
supplying JE Dallas with Drums and market products under their own
name. JE Dallas transfer production to AF Matthews. 1926 - JE Dallas & Sons moves to 1927
– Hawkes & Sons begin making 1928 – Premier move to new premises
on First edition of ‘The Drummer’ magazine
published by Premier in December. Barnett Samuel & Son Ltd bought by Decca, John Grey
& Sons sold to Rose-Morris. 1929
- Rose, Morris & Co moves
to larger premises at 1930 – Hawkes
& Sons merge with Boosey & Co on 30th September to become Boosey & Hawkes. 1932 – Barnet Samuel bought by Rose-Morris.
A further factory was established at 14 Sun Street, 1933 – Premier move production to Standard
Road, Park Royal and open a new office in Golden Square, London on
2nd October. 1935
– Carlton Drums launched in November replacing Jedson
Drums. 1936
– JE Dallas & Sons moves to 1937
– Olympic Drums introduced by Premier. 1939
- Publication of ‘The Drummer’
magazine ceases at issue #36. Late-30’s – George Potter & Co and Arthur O. Windsor cease
production. 1940 – Premier factory in Park Royal,
Arthur O. Windsor ceases to exist after
the 1940 - Rose, Morris & Co’s Sun Street factory bombed and the Mid-40’s
– production of Reno Drums begins in 1945
- Musical instrument manufacture
resumes at Rose, Morris & Co’s Sun Street factory. Vic
O’Brien begins drum manufacture in 1946
- Clifford Della-Porta
joins Premier. 1947 – JE Dallas & Sons now located
on 1948 - Rose, Morris & Co establish Rose Music
Limited in 1949 – Beverley launch
the Genius mounting system following the demise of their Console production. 1950’s 1953 - Rose, Morris & Co move all operations
to one premises, soon occupying no’s 79 to 85. 1955
– Beverley introduce New Standard and International
Series lines. Production of Reno Drums ceases in Altrincham, assembling
transfers to mid-50’s – Boosey & Hawkes market Edgware and Stratford Drums, budget versions
of Drums. 1956
– George Smith (Premier) retires. A.V. Morris dies. 1958 – Beverley Drums purchased by
Albert Della-Porta. Production moved to
the Premier factory. Premier launch Everplay plastic
heads. Eddie Ryan starts work at Boosey
& Hawkes making drums. Natal Percussion starts production. Late-50’s
– JE Dallas introduced mid-range brand; President Drums and entry
level; Gigster 1960’s early 60’s – Premier resumes ad-hoc magazine publication, now called
‘Talking Drums’ (#37). 1960
- Rose, Morris & Co sold
to Grampian Holdings. 1961
– Boosey & Hawkes begin production of ‘English’ Rogers Drums. 1963
- Premier’s Everplay
drum heads renamed Everplay Extra. 1964 - Rose, Morris & Co moves to new premises at 1965
– Albert Della-Porta (Premier) dies. The Natal Percussion Company formally
established. mid-60’s – Boosey & Hawkes cease Production of Edgware and Stratford Drums. 1966 - Premier receives the Queens Award to Industry in recognition of it’s ‘outstanding achievements’. ‘Talking Drums’ published (#38). 1967
– Boosey & Hawkes introduce Ajax Nu-Sound Drums Production of John Grey Drums ceases and Rose-Morris
revert to marketing their drums under the RM brand. 1968
– Production of ‘English’ Rogers Drums ceases. Premier’s expansion plans estimated to cost £300,000. ‘Talking Drums’ published (#39). 1969
– George Hayman Drums made by Dallas-Arbiter introduced in February. #40 ‘Talking Drums’. 1970
– George Hayman Drums become Hayman Drums. Rose-Morris launch Shaftsbury
Drums. George Smith (Premier) dies. Selmer appointed Premier distributors in Boosey & Hawkes cease production of Ajax Drums and begin marketing
and distributing Beverley Drums still made by Premier. #41 ‘Talking Drums’. 1971
– Eddie Ryan Custom Drums opens for business in 1972
– Fred Della-Porta (Premier) retires. Alan Gilby
and Kenny Clare develop the first “Resonator” drums. #42 ‘Talking Drums’. 1973
– Fred Della-Porta receives OBE at Premier launch the ‘Kenny Clare’ Resonator
range. #43 & #44 ‘Talking Drums’. 1974
– Dallas-Arbiter partnership ends. First monthly issue of ‘Drums & Percussion’ published
in April. Premier’s expansion plans now estimated to be £950,000.
Work begins on the new Rose-Morris launch Shaftsbury
acrylic kits. Promuco Drums begin production. #45 ‘Talking Drums’. 1975
– Drums & Percussion’ reverts to quarterly publication in January. Hayman Drums cease production, JE Dallas closes. Arbiter Autotune Drums launched Last issue of ‘Drums & Percussion’ published Autumn/Winter. #46 & #47 ‘Talking Drums’, 1976
– Hamma Drums launched. Super Olympic Drums introduced by Premier and the ‘Kenny
Clare’ sets become simply Resonator. Production of RM and Shaftsbury Drums ceases. #48 & #49 ‘Talking Drums’. 1977
– Beverley 8000 Series drums introduced. Staccato Drums launched. Premier move production to purpose built facility on
#50 & #51 ‘Talking Drums’. 1978 – Premier Soundwave
Drums replace Super-Olympic, Premier rename their core range; Elite. #52 & #53 ‘Talking Drums’. Simmons SDS-3 drum synthesizer launched. c.1979
– Hamma Drums cease production. 1979
– Beverley Drums cease production. Kenny Clare Drums launched. #54 ‘Talking Drums’. Late-70’s – Eddie Ryan Custom Drums moves to Covent Garden, Arbiter Autotune cease production. 1980
– Olympic Drums rebranded as Premier Club. #55 & #56 ‘Talking Drums’. 1981
– Simmons SDS-5 e-kit and SDS-6 sequencer launched. #57 ‘Talking Drums’. 1982 – Premier launch
Royale range to replace Club. MTI appointed as distributors for Premier
in the Melanie Fantoms launched. #58 ‘Talking Drums’. 1983
– Premier launch Crown range and Black Shadow
Resonators. #59 ‘Talking Drums’. Simmons SDS-7 and 8 launched replacing the SDS-5. Premier board of directors resign in October and company
goes into receivership ending over 60 years of family ownership. 1984
– Production in UK of Staccato Drums ceases. New management team form Premier Percussion in April. Premier launch the Projector range and Royale APK range. Kenny Clare Drums cease production following Kenny’s
passing in December. 1985
- Premier Royale APK becomes
Premier APK. Simmons SDS-9 launched. Richmo Drums
launched by Alan Gilbey. 1986
– Premier Crown cease production. Andante Drums established in November. 1987 – Premier merges with Yamaha in
October. Lacquer finish APK introduced known as APK Excell. Eddie Ryan Custom Drums moves to Hornchurch, Essex. Simmon SDX launched. Hayman Drums relaunched by
Arbiter, only a handful of kits are made and sold. #60 ‘Talking Drums’. 1988
- Premier rename
APK Excell – XPK. #61 ‘Talking Drums’. c.1988
– Premier Royale line ends. 1989
- ‘Talking Drums’ (#62). Early
90’s - Noonan Drums established 1990
- Premier replace
‘Talking Drums’ with ‘News from Premier’ newsletter. Simmons SDS-2000 launched. 1991
– Premier relaunches Olympic brand. 1992
– Premier/Yamaha partnership ends in November. Hardcase cases launched as a subsiduary ao Amber Plastics. Premier launch the Signia
range. Premier replace ‘News from Premier’ with
‘Rebound Extra’. 1993
– Premier Resonator and Projector production ends. 1994
– Premier launch Genista
range. Simmons closes down. 1996
- Protection Racket cases launched. 1997
- Premier sold to the Verity
Group of Companies. Issue #1 of ‘Premier – News in Percussion’ magazine
is published. New “Hayman Drums” appear for sale but with no apparent
lineage with the originals. 1998
– Premier launch Cabria range, APK production ends. Arbiter ATS Drums launched. Jalapeno Drums begins production. 1999
- Premier launch Astria
and Vitria ranges. ‘Talking Drums’ reappears
for one issue. 2000
- Premier launches Artist series
and ends production of Signia, XPK, Astria
and Vitria. 2001
- Production of Arbiter ATS
Drums ends. 2003
- KD Drums established in August 1st 2004
- DM Drums founded in February. Highwood Drums formed in July. 2005
- Ivor
Arbiter dies on 26th July. Jobeky drums begins production. 2006
- Staccato Drums relaunched. Animal Custom Drums established. 2007 - Premier Music International
Limited (PMIL) acquires Premier Percussion Limited in September. AD Drums and Acid Drums established. 2008 – PMIL close the Guru Drums launched in September 2009 – Arbiter Group closes
in January. Founder of
Andante Drums, Sam Hodgen passes away on
4th February. DM Drums closes in February. August, PMIL enters bankruptcy. The company placed into
liquidation but significant RW Salt appointed as UK/Eire distributor
for Premier drum kits in October. Carrera Drums
officially launched on 31st October at the inaugural Jobeky UK Custom Drum Festival. Acid Drums cease operating. Second Skins Drums begins
production at the on the 24th November. 2010’s 2010 - Pimpco Drums launched
in March. Gatton
Drums established. Alan Gilby
founder of Richmo drums passes away on April
10th. Marshall Amplification buys Natal Percussion
from The Music Shipping Company. Premier relaunch
the Genista range in August and appoint
Universal Percussion as their distributor for Hayman Drums are relaunched for a third time in October and Premier appoint and Premier appoint Trius Vertrieb
GmbH for Stardom Drums established. 2011 - Universal Percussion cease distribution
for Premier drums on 17th March. Premier Percussion acquire KD Drums
in December announcing that production from the new Premier Drum Company
will begin in 2012 at a new manufacturing facility in 2012 - Premier appoint Hanser Musical Group as an exclusive
distributor for Premier's drumset products
in the Premier launch the ‘ONE’ series of Pimpco Drums ceases trading in
November. Compiled
by Mike Ellis September 2007 Revised October
2007 Revised February
2008 Revised August
2010 Revised March
2011 Revised August
2012 Revised November
2012 With thanks
to; Tam Rankin, Dave McCready, Geoff Nicholls,
Dave Seville, Mick Conway, John Kaywood
and Eddie Ryan. |
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