JANUARY
23, 1926 THE MUSIC TRADE REVIEW –
source arcade-museum.com - Transcribed by forum member 510
Duplex
Drum Go. Plans Big Sales Campaign Old St. Louis Drum House
Renews National Advertising Campaign—Introduced Separate
Tension Drum
ST.
LOUIS, MO., January 18.—Ambitious plans for
furthering the sale of Duplex drum products among the music
dealers throughout the United States are announced by the
Duplex Mfg. Co., 2815 Henrietta street. This company has
been manufacturing the Duplex drum since 1883, and Emil
Boulanger, founder of the company, introduced the separate
tension drum in that year. This type of drum is now generally
used wherever snare drums are played. Under the management
of Mr. Boulanger, the company prospered and the sale of
Duplex drums steadily increased year by year. The separate
tension type of drum greatly increased the popularity of
drums and drumming, and for years it was impossible to keep
up with the demand for Duplex drums.
Mr. Boulanger died in 1910 and the business passed into
the hands of his estate. J. A. Meyer, the present head of
the company, who had joined Mr. Boulanger in 1893, was in
charge of the factory and the quality of the product was
maintained, but under the new management the advertising
and sales effort was allowed to relax, with the result that
Duplex drums lost much of their pre-eminence in the music
stores. Mr. Meyer became proprietor of the business in 1919,
and since that time he has been laboring steadily to achieve
the new prestige of the Duplex name.
National advertising has been renewed and modern catalogs
and sales material issued, Mr. Meyer having the able assistance
of his son in this department. Reports from dealers in all
parts of the country indicate that the Duplex drum products
are rapidly coming to the fore in all sections. The Duplex
Mfg. Co. is now making nine types of snare drums, five types
of bass drums, including bass drums with oil-painted heads
and using the blinker lighting systems, two trap drum outfits,
patented drum and cymbal beaters, pedals, patented thumbscrew
bass drum rod, patented snare strainer and muffler and various
traps and accessories. In addition, the Duplex Mfg. Co.
catalogs Leedy tympani, Deagan marimbas and xylophones and
Ajahi cymbals.
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